Ibope lança pesquisa que avalia e compara celebridades

Folha

Qual celebridade é mais confiável? E a mais admirada? E a mais influente? O Ibope vai lançar em outubro uma pesquisa que pretende mensurar essas e outras características de personalidades nacionais e internacionais, o Celebrity Ibope Repucom.

A pesquisa, já realizada pelo instituto em 13 países, quantifica e qualifica as percepções do público sobre as celebridades, avaliando e comparando o impacto de personalidades para o uso de anunciantes, veículos de comunicação, times de futebol e empresas em geral.

Os participantes da pesquisa, com base em uma amostra com representatividade nacional, respondem perguntas-padrão sobre uma lista de personalidades. No Brasil, a amostragem conta com 6.000 pessoas, com idades entre 16 e 69 anos, que avaliam 300 celebridades brasileiras e 300 globais, entre atores, esportistas, músicos e político.

A Folha obteve dados da primeira pesquisa, que avalia personalidades da área esportiva. Entre as celebridades do segmento, Ronaldo Nazário é um dos líderes nos quesitos aceitação e confiança.

Neymar aparece como o atleta de maior influência e Pelé, como o mais famoso.

Na lista brasileira, o jogador argentino Lionel Messi surge como o esportista que tem a sua vida mais admirada pelo público.

*

Humor Caberá à produtora Floresta, de Elizabetta Zenatti, o desenvolvimento do “talk show” de Tatá Werneck e Fábio Porchat no Multishow. O projeto é para 2014.

Reforço Além de promover uma reforma geral nas chamadas de seus programas, a Globo aumentou o número delas nos intervalos comerciais.

Reforço 2 A emissora fazia em média dois anúncios de programas durante cada intervalo: um no início do “break” comercial e outro no final. Agora, é comum ver três chamadas de atrações da rede em cada bloco de anúncios.

Time Natal Furucho é o nome do bispo da Igreja Universal e diretor de planejamento da Record que acompanha de perto passos e decisões do novo alto comando da emissora.

Time 2 Natal, que já comandou afiliadas da emissora, chegou a ser cotado para assumir a presidência do canal no final do ano passado.

Busca Luciana Gimenez (RedeTV!) voltou a ser alvo do diretor Vildomar Batista para um novo dominical que ele está criando para a Record.

Busca 2 No ano passado, Vildomar chegou a convidar a apresentadora para integrar o time do “Programa da Tarde”, mas as conversas não foram adiante. Luciana tem um longo contrato com a RedeTV!

Público O “SBT Notícias”, novo jornalístico da casa nos moldes do “Aqui Agora”, que estreia hoje, terá uma colaboradora de 83 anos, que falará sobre a terceira idade.

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