Horário de verão derruba em dobro audiência da TV
Ninguém detesta mais o horário de verão do que a televisão. Garantia de ódio dobrado se ele chegar acompanhado de um domingão ensolarado.
Foi assim no último final de semana. O início do horário de verão, que costuma derrubar a audiência média da TV aberta em até dois pontos, fez cair em quatro pontos percentuais o número de televisores ligados no último domingo.
Ao todo, o número de aparelhos de TV ligados no primeiro domingo após o acerto de relógios no país foi de 38% na média/dia (das 7h à meia-noite). Nos dois domingos anteriores, esse índice foi de 42%.
O horário que mais sofreu com dispersão de espetadores foi o mais disputado, a faixa nobre (das 18h à meia-noite), em que o total de televisores ligados caiu de 54% para 50%.
A Globo, que costuma evitar a estreia de grandes apostas no início do horário de verão, registrou anteontem média de 10,7 pontos. Nos domingos anteriores, a rede marcou 13 pontos de média diária. Cada ponto equivale a 62 mil domicílios na Grande São Paulo.
A Record caiu de 7 pontos para 6 pontos. SBT e Band mantiveram as mesmas médias de ibope alcançadas duas semanas atrás: 6 e 3 pontos respectivamente.
Sangue Ficou para o início de 2014 a estreia de “Passionais”, nova série do GNT, produzida pela Prodigo Films.
Sangue 2 A trama de 13 episódios é inspirada em crimes passionais reais ocorridos no Brasil. Cada episódio trará um caso diferente, vivido pelo mesmo time de atores.
Espaço O novelão anual da Globo na faixa das 23h corre o risco de ser engavetado em 2014. Está ameaçado por Copa do Mundo e horário político, que costumam bagunçar a grade de programação das emissoras.
Ciência O ator Dominic Monaghan, que viveu o Charlie na série “Lost”, comanda “Criaturas Estranhas”, atração sobre insetos raros e assustadores, que estreia na quinta-feira, às 20h45, no Discovery.
Ranking Os líderes de audiência entre os canais pagos em setembro na média diária foram: Discovery Kids, seguido por Cartoon, Sportv, Fox, Disney Channel, Megapix, Multishow, TNT, Nickelodeon, Universal e Viva.
Drible A série B do Campeonato Brasileiro deixou a Band em segundo lugar em audiência. Foi durante a partida Bragantino x Palmeiras, no sábado. A emissora marcou 6 pontos de média. Globo registrou 12 pontos e a Record, 5.
Drible 2 O resultado é curioso uma vez que a Band discute se seguirá exibindo em 2014 alguns campeonatos de futebol que são frutos de uma divisão de direitos com a Globo. A rede, que passa por um enxugamento de receitas, está avaliando resultados e custos dessas transmissões.
Secreta Eis Maria Fernanda Cândido de Elen Palmer, em nova série do “Fantástico”; a personagem só aparecerá de costas no dominical
credito Alex Carvalho/Globo
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