Record lança dominical para enfrentar Celso Portiolli

Keila Jimenez

 

Depois de Eliana, a maior pedra no sapato da Record aos domingos parece ser Celso Portiolli (SBT), que mantém a vice-liderança em audiência no ano.

De 1 º de janeiro até o dia 6 de outubro, o “Domingo Legal” (SBT) alcançou o segundo lugar em audiência, com média de 6 pontos, ante 5 pontos da Record no horário.

Cada ponto equivale a 62 mil domicílios na Grande São Paulo.

Em breve, a Record lançará um novo dominical, dirigido por Vildomar Batista, o “Domingo da Gente”. O programa terá um rodízio de apresentadores e as primeiras gravações devem ocorrer nesta semana.

 Dentre os nomes que estão cotados para comandar a atração estão: Wanessa Camargo, Alexandre Pires, Zezé di Camargo e Luciano, Naldo e Sandy.
 
O “Domingo da Gente” irá ao ar até o final do ano e será exibido entre 12h e 15h, no lugar do “Tudo a Ver”.

A nova atração da Record vai bater de frente com o “Domingo Legal”, de Portiolli .

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