SBT perde 30% de audiência depois de estreia de noticiário

Folha

O “SBT Notícias”, nova aposta de Silvio Santos, fez a audiência do SBT cair cerca de 30%.

No dia 11 de setembro, SS surpreendeu o público e enfureceu a sua direção ao divulgar no ar um comunicado anunciando uma mudança repentina na programação do SBT: saiu a reprise do “Carrossel”, que o patrão disse publicamente ser “um erro”, e entrou um novo noticiário, nos moldes do extinto “Aqui Agora”, dos anos 1990.

No último dia 23, nasceu o “SBT Notícias”, comandado pela “Datena de saias” Neila Medeiros, com média de 5,2 pontos de ibope. Cada ponto equivale a 62 mil domicílios na Grande São Paulo.

Em sua primeira semana no ar, o jornalístico marcou média de 4,1 pontos, deixando o SBT em muitos momentos em quarto lugar em audiência. Na mesma faixa, a Globo registrou média de 22 pontos, Record, 10 pontos, e Band, 4 pontos.

Nas quatro semanas anteriores à estreia do noticiário, a exibição de séries e a reprise de “Carrossel” registraram média de 5,8 pontos no SBT. O horário perdeu quase dois pontos de audiência com o novo noticiário, registrando uma queda de 30% de  ibope.

Resta saber se o “SBT Notícias” seguirá no ar, ou se Silvio fará outro comunicado, dizendo que quem errou agora foi ele.

Amigo Luciana Gimenez negocia com o vocalista Steven Tyler uma entrevista exclusiva para a RedeTV!; o Aerosmith tocará no Brasil no dia 20

Demanda Anunciantes com campanhas protagonizadas por Tatá Werneck antes dela viver Valdirene, de “Amor à Vida” (Globo), estão procurando a humorista para tentar reexibir esses filmes publicitários.

Demanda 2 Sucesso na novela das 21h,  Tatá não tem topado fazer novas campanhas publicitárias por falta de tempo. A atriz chega a ficar até 12 horas por dia nas gravações.

Mix A partir do dia 10, o GNT exibirá alguns episódios de “As Brasileiras”, série de Daniel Filho na Globo.

Time Wanessa Camargo, Joelma do Calypso e Sandy estão entre os nomes cotados para o júri da versão brasileira de “The X Factor”. O reality da Fremantle está sendo negociado com canais abertos.

Troca É tenso o clima nos bastidores do “Vídeo Show” (Globo). Enquanto a equipe antiga de produtores toca o programa no ar, um novo time está sendo montado para a nova atração, que, em novembro, estreia com plateia e Zeca Camargo no comando.

Troca 2 Cerca de dez produtores do “Vídeo Show” estão de fora da equipe montada por Ricardo Waddington e devem ser dispensados.

O NÚMERO É…
A guerra de audiência aos domingos segue embolada. Dessa vez foi Rodrigo Faro (Record) que venceu Eliana (SBT), por 9 a 8, e chegou a encostar no Faustão (Globo). O “Domingão” marcou 14 pontos, ante 12 pontos de Faro no horário.

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