SBT perde 30% de audiência depois de estreia de noticiário
O “SBT Notícias”, nova aposta de Silvio Santos, fez a audiência do SBT cair cerca de 30%.
No dia 11 de setembro, SS surpreendeu o público e enfureceu a sua direção ao divulgar no ar um comunicado anunciando uma mudança repentina na programação do SBT: saiu a reprise do “Carrossel”, que o patrão disse publicamente ser “um erro”, e entrou um novo noticiário, nos moldes do extinto “Aqui Agora”, dos anos 1990.
No último dia 23, nasceu o “SBT Notícias”, comandado pela “Datena de saias” Neila Medeiros, com média de 5,2 pontos de ibope. Cada ponto equivale a 62 mil domicílios na Grande São Paulo.
Em sua primeira semana no ar, o jornalístico marcou média de 4,1 pontos, deixando o SBT em muitos momentos em quarto lugar em audiência. Na mesma faixa, a Globo registrou média de 22 pontos, Record, 10 pontos, e Band, 4 pontos.
Nas quatro semanas anteriores à estreia do noticiário, a exibição de séries e a reprise de “Carrossel” registraram média de 5,8 pontos no SBT. O horário perdeu quase dois pontos de audiência com o novo noticiário, registrando uma queda de 30% de ibope.
Resta saber se o “SBT Notícias” seguirá no ar, ou se Silvio fará outro comunicado, dizendo que quem errou agora foi ele.
Demanda Anunciantes com campanhas protagonizadas por Tatá Werneck antes dela viver Valdirene, de “Amor à Vida” (Globo), estão procurando a humorista para tentar reexibir esses filmes publicitários.
Demanda 2 Sucesso na novela das 21h, Tatá não tem topado fazer novas campanhas publicitárias por falta de tempo. A atriz chega a ficar até 12 horas por dia nas gravações.
Mix A partir do dia 10, o GNT exibirá alguns episódios de “As Brasileiras”, série de Daniel Filho na Globo.
Time Wanessa Camargo, Joelma do Calypso e Sandy estão entre os nomes cotados para o júri da versão brasileira de “The X Factor”. O reality da Fremantle está sendo negociado com canais abertos.
Troca É tenso o clima nos bastidores do “Vídeo Show” (Globo). Enquanto a equipe antiga de produtores toca o programa no ar, um novo time está sendo montado para a nova atração, que, em novembro, estreia com plateia e Zeca Camargo no comando.
Troca 2 Cerca de dez produtores do “Vídeo Show” estão de fora da equipe montada por Ricardo Waddington e devem ser dispensados.
O NÚMERO É…
A guerra de audiência aos domingos segue embolada. Dessa vez foi Rodrigo Faro (Record) que venceu Eliana (SBT), por 9 a 8, e chegou a encostar no Faustão (Globo). O “Domingão” marcou 14 pontos, ante 12 pontos de Faro no horário.
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