Globo promove reforma geral em suas chamadas
A Globo está promovendo uma grande reforma nas chamadas de seus programas.
A emissora está investindo em novas formas de anunciar as suas atrações, com artistas convidados chamando para os programas de que vão participar, brincadeiras com a dublagem e os personagens de filmes que serão exibidos, mais suspense nos anúncios dos próximos capítulos das novelas e piadinhas na hora de divulgar os jogos de futebol.
As chamadas agora são únicas, criadas uma a uma, não mais padronizadas como foram por décadas.
Os filmes promocionais do canal, por anos narrados pela voz padrão da Globo, de Dirceu Rabelo, estão sendo aposentados. A ideia é que os novos anúncios, criados pela equipe de programação, tenham mais o DNA de cada atração, envolvendo mais o casting de artistas e os próprios programas.
Procurada, a Globo confirma a mudança nas chamadas e diz que um exemplo recente são as peças que estão sendo feitas com os apresentadores contando as novidades e convidando o público a assistir ao seu programa.
A emissora diz que isso não significa que não usará mais a narração de Dirceu Rabelo, e que ele continuará no ar toda vez que for necessário utilizar uma voz que é a marca da Globo.
Rumo? A nova MTV, da Viacom, que estreia em outubro, terá um programa diário, noturno, comandando por Patrick Maia, ex-“Morning Show” (RedeTV!).
Rumo 2? A atração será uma espécie de revista eletrônica, com humor, jornalismo, música, celebridades e entrevistas.
Timidez ?Exibindo cerca de quatro horas diárias de shows do Rock in Rio, a Globo preferiu ficar mais discreta na arena do festival. O estúdio de transmissão da emissora, de dois andares, não tinha um só logotipo do canal.
Timidez 2? A Globo diz que o local não é um ambiente promocional, e sim, de trabalho. E que não há marca lá, como não há nas tribunas dos estádios de futebol.
Gafe ?E o troféu “Onde estou? Quem sou eu?” da transmissão do Rock in Rio no Multishow vai para o músico Lucas Silveira, da banda Fresno. Atacando de repórter, assustou Samuel Rosa, do Skank ao chamá-lo de Nando Reis.
Gafe 2? O moço também trocou os “is” na transmissão. Não sabia quando estava falando com Didi Wagner ou Titi Müller, apresentadoras do canal jovem.
Salvo ?Muito da sinopse original de “Amor à Vida” (Globo) já foi deixado para trás. Félix (Mateus Solano), descobriria, por volta do capítulo 100, ser portador de uma grave doença e poderia até morrer. Mas o vilão segue firme e saudável na novela.
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