As animações nacionais conquistaram, de 2008 a junho de 2013, 39% dos investimentos destinados a projetos de TV por parte do Fundo Setorial do Audiovisual (FSA), administrado pela Agência Nacional do Cinema (Ancine). O FSA foi criado para fomentar a produção audiovisual no país.
Esse percentual representa R$ 30,6 milhões investidos só em desenhos animados, de um total de R$ 79 milhões destinados a programas de TV. Animações do segmento cinema levaram cerca de R$ 26 milhões do fundo.
No mesmo período, entre os 83 projetos de TV selecionados para receber recursos do FSA, 29 foram desenhos animados nacionais.
E a média de projetos do gênero em busca de recursos junto à Ancine vem crescendo ano a ano. Além da demanda dos canais para atender às cotas de produção nacional previstas na nova lei de TV paga, as animações brasileiras estão conquistando boa audiência no país.
No canal líder de ibope na TV paga, o infantil Cartoon Network, o posto de animação mais vista cabe à brasileira “Historietas Assombradas para Crianças Malcriadas”, da produtora Glaz Entretenimento.
O desenho teve a a primeira e segunda temporadas selecionadas para receber incentivos do FSA.
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Volta O diretor Vildomar Batista está conversando com a Record sobre um novo projeto para os domingos, no horário do “Tudo a Ver”.
Volta 2 Vildomar está afastado da emissora desde maio, quando deixou o “Programa da Tarde”, depois de se desentender com o apresentador Britto Jr.
Mercado Um grupo de investidores do Nordeste fez recentemente uma proposta ao Grupo Abril para a compra da MTV Brasil. Mas a conversa ficou estagnada na garantia de bens na transação.
Gênero Além do lançamento do novo Fox Life e da Fox Sports 2, a Fox vai, ao poucos, reformular a grade de programação do canal FX. A ideia é diminuir o número de séries no canal e aumentar o investimento em filmes.
Mudança Com cinco projetos em andamento na TV, a produtora Endemol Brasil está em plena expansão. Trocará em outubro o seu escritório de um andar na Vila Madalena, por três andares de um prédio na Faria Lima, na zona oeste.
Mudança 2 A Endemol pretende investir no licenciamento de produtos de seus programas, como um jogo baseado no game show “Os Incríveis”, do NatGeo e uma linha de alimentos saudáveis do “Além do Peso”, reality show do “Programa da Tarde”, da Record.
Smoking A produtora Medialand estará entre os representantes brasileiros no Emmy, premiação da TV americana que ocorrerá no dia 22.
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