Filmes na TV aberta perdem quase metade de sua plateia

Folha

Motivo de disputa entre as emissoras abertas no passado, os pacotes de filmes estão hoje mais para tapa-buraco da programação do que para trunfos de audiência.

Alvos da concorrência crescente dos canais pagos, cheios de bons títulos e apostando na dublagem, as sessões de filmes de Globo, Record e SBT perderam quase metade de seu público de 2006 para cá.

A média da famosa “Tela Quente” da Globo em 2006 foi de 34,1 pontos. Neste ano, até agosto, a sessão de filmes acumulou média de 19,8 pontos. Cada ponto equivale a 62 mil domicílios na Grande SP.

Mas o que mais incomoda o canal atualmente é a sua “Sessão da Tarde”, que passou de 17,5 pontos (2006) para 11 pontos em 2013. Há diretores na emissora que defendem o fim da matinê da Globo.

Na Record, nem o investimento pesado em blockbusters como “Avatar”, salvou o ibope da sessão “Tela Máxima”. Em 2006, o horário de filmes marcou média de 10 pontos. Em 2011, caiu para 7,6 pontos e, neste ano, está com audiência na casa dos 5,6 pontos.

Dono de um dos melhores pacotes de filmes entre os canais abertos, o SBT viu o seu “Cine Espetacular” passar de 11,7 pontos em 2006, para 7 pontos em 2011, e 6,7 pontos em 2013.

Beleza Sabrina Sato, Rita Batista e Ieda Maria Vargas estarão entre os jurados do concurso Miss Brasil 2013, que acontecerá no próximo dia 28, com transmissão da Band. A apresentação ficará a cargo de Renata Fan e Sérgio Marone.

Humor O serviço de vídeo sob demanda na internet Netflix fechou um novo acordo com a Band para exibir uma nova temporada do “Pânico”. Foram negociados 26 episódios do programa. Metade deles estará a disposição do público já no domingo.

Humor 2 Há um mês, a Justiça autorizou o “Pânico” a voltar a imitar o apresentador Silvio Santos. Porém, até agora, nem sinal da sátira do apresentador vivida pelo humorista Ceará. O “Pânico” diz que não se trata de boicote, e sim falta de espaço no programa.

Assédio  Silvio Santos decidiu que vai ressuscitar no SBT o policialesco dos anos 1990 “Aqui e Agora” e está de olho no passe de Marcelo Rezende (Record) para ancorar o noticiário.

Assédio 2  Além de Rezende, SS quer levar ainda Celso Russomanno (Record), que fez parte da composição original do noticiário.

Estoque  “A Mulher do Prefeito”, série que estreia dia 4 na Globo, coleciona locações e botas. Há quase cem botas na produção para montar o figurino country das personagens.

Estoque 2  Só no primeiro episódio da série, o diretor Luiz Villaça gravou em 26 locações diferentes em São Paulo.

 

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