Band unifica a produção de TV paga e aberta

Keila Jimenez
A Band está implantando uma união de plataformas de mídia. A produção de conteúdo do grupo de canais pagos e abertos, a partir de  agora, estão  sob a supervisão do Marcelo Meira e Diego Guebel , que vão gerenciar toda a rede.
O objetivo da fusão é criar uma maior eficiência criativa e de produção nos canais pagos, que utilizarão da estrutura e da equipe da rede aberta.
Diego, diretor-geral de conteúdo da Band, e sua equipe estão entrando em contato com os responsáveis dos canais Band Sports, Sex Privé, Band News, Arte 1, Terra Viva e da rede internacional para  planejar os próximos passos do grupo.
O processo é semelhante ao que a Globo promoveu na última semana, o qual integrou TV aberta, TV paga, cinema e web

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