Record recupera-se do impacto de “Carrossel”

Folha

Tantas mudanças no SBT podem ter uma explicação. A Record não só fechou agosto na frente da rede de Silvio Santos em audiência como abriu vantagem sobre ela.

De 1º a 29 de agosto, a Record registrou média diária (das 7h à meia-noite) de 6,8 pontos de audiência ante 5,5 pontos do SBT.

Em julho, a diferença entre as duas redes que disputam a vice-liderança em ibope era menor. A Record obteve média de 6,4 pontos ante 5,7 pontos do SBT. Cada ponto equivale a 62 mil domicílios na Grande São Paulo.

A média de agosto é a melhor da rede de Edir Macedo desde fevereiro de 2012. É a primeira vez que a emissora recupera-se de fato do impacto de “Carrossel” (SBT), que estreou em maio do ano passado impulsionando a audiência da emissora de SS no horário nobre. No final de 2012, Record e SBT estavam páreo a páreo na disputa do segundo lugar em ibope.

O índice de agosto também marca o segundo mês da nova gestão da Record. No início de julho, Honorilton Gonçalves, vice-presidente e todo-poderoso da emissora até então, deixou o cargo, que foi ocupado por Marcelo Silva.

A Globo manteve no mês passado a mesma média de julho: 14,7 pontos. A Band perdeu público. Marcou em agosto 2,4 pontos, ante 2,6 pontos de julho.

*

Câmbio A alta do dólar gera debate no contrato que as emissoras abertas estão fechando com instituto alemão GfK, que pretende implantar um novo serviço de medição de audiência em TV no Brasil.

Câmbio 2 O acordo inicial foi traçado com o dólar na faixa dos R$ 2, e as redes não querem fechá-lo com base no valor atual da moeda, cerca de R$ 2,40.

Humor A segunda temporada de “Elmiro Miranda Show”, série nacional do canal pago TBS, começou a ser gravada em São Paulo. Produzida pela Paranoid, a safra terá 16 episódios.

Cofre Danilo Gentili está diversificando os seus negócios. Lançará em breve o jogo de tabuleiro “O Rei da Comédia”.

Mercado A programadora americana Scripps pretende estrear na TV paga brasileira em janeiro.

Mercado 2 Com programação especializada em estilo de vida, a Scripps está montando escritório em São Paulo e já está analisando conteúdo nacional de produtoras independentes para rechear o seus canais.

Comédia Autor de “Avenida Brasil”, João Emanuel Carneiro está supervisionando o texto de “A Segunda Dama”, minissérie que brinca com o universo da TV.

Comédia 2  Escrita por Heloísa Périssé, Paulo Amaral e Izabel Muniz, “A Segunda Dama” estreia em 2014 na Globo.

com CAMILA CARON

 

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