Cortes na Band devem atingir 350 funcionários

Folha

A Band deve enxugar até o final de agosto cerca de 10% de sua folha de pagamento.

A emissora, que iniciou um processo de redução de gastos e demissões em julho, deve encerrar o mês com cerca de 350 funcionários a menos.

A reestruturação nasceu a partir de um diagnóstico, realizado no primeiro trimestre do ano por uma empresa de consultoria, que apontou que era necessário uma contenção de gastos no canal para manter a saúde financeira do grupo.

Além da necessidade de cortes de funcionários, o estudo mostrou que a Band não poderia mais manter artistas contratados que não estivessem no ar, como fez por anos com Adriane Galisteu e Daniella Cicarelli, e que as verbas de produção deveriam ser reduzidas.

Eventos maiores, como os concursos de Miss e a Fórmula Indy, só serão exibidos se captarem patrocinadores previamente.

Em meio a esse apertar de cintos, a emissora também não irá se livrar tão cedo das locações de horários para religiosos e investirá mais em produções independentes.

Nesta semana, os departamentos de marketing e aquisições foram esvaziados e incorporados por outras áreas na rede.

Procurada, a Bandeirantes não comenta o número de demissões até agora.

*

Cegonha A repórter da previsão do tempo Flávia Freire deve substituir Mariana Ferrão no “Bem Estar” (Globo) durante a licença-maternidade da apresentadora.

Cegonha 2 Marina Araújo também fez testes, mas Flávia é a mais cotada para a vaga.

Descanso Depois de quase dois meses de férias, Silvio Santos retorna hoje ao batente no SBT. Nos bastidores, o comentário é que o patrão deu uma recauchutada no rosto.

Mudança O departamento comercial da RedeTV! está sendo todo remontado. Anteontem, mais três executivos do setor foram dispensados.

Mudança 2 Em tempo, Paulo Guijarro (ex-Record) acaba de assumir a gerência de operações da emissora.

Ponta Ex-Record, Mel Fronckowiak vai entrar ao poucos na Globo. A namorada de Rodrigo Santoro fará uma pequena participação em “Amor à Vida”, trama das 21h.

Fila Um empresário do ramo de televendas e dois grupos religiosos, entre eles a Igreja Mundial, de Valdemiro Santiago, estão interessados na compra da rede que compõe a MTV Brasil, do Grupo Abril.

Fila 2 Nenhuma oferta chegou perto, até agora, do valor pedido pelo negócio, na casa dos R$ 500 milhões.

Fila 3 A Folha apurou que a MTV chegou a ser oferecida para o Grupo Bandeirantes, que não se interessou.

Comentários

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