‘Fantástico’ faz 40 e vê a concorrência encostar

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No mês em que completa 40 anos no ar, o “Fantástico”, da Globo, enfrenta uma de suas piores fases em audiência. O dominical, que vem passando por reformas, registrou em agosto, até o dia 18, média de 19 pontos. Cada ponto equivale a 62 mil domicílios na Grande São Paulo.

Desde o final de 2012, o programa vinha mantendo audiência na casa dos 20 pontos, com alguns períodos de melhora.

O quadro se agrava uma vez que seu principal concorrente, o “Domingo Especular”, da Record, vem crescendo em Ibope e aproximando-se.

Em janeiro, a média de audiência do “Fantástico” foi de 20 pontos, ante 9,4 do dominical da Record.

Em junho, a atração da Globo marcou 19,7 pontos, ante 11,1 pontos da concorrente.

Em agosto, o “Domingo Espetacular”, que aposta em casos policiais e confusões envolvendo artistas, ganhou mais fôlego. A atração vem registrando até agora média de 14,6 pontos.

No último domingo, ao explorar o suposto caso de traição envolvendo o marido da dançarina Scheila Carvalho, o dominical da Record marcou 15 pontos, ante 18 pontos do “Fantástico” na faixa horária. Trata-se da menor diferença de Ibope já registrada entre as atrações.

*

Sumiço Sem maiores explicações, o SBT simplesmente deu um sumiço no palhaço Bozo, que chegou a ter um programa no canal por apenas três meses.

Sumiço 2* Pelo contrato em vigor com a Larry Harmon Pictures, dona dos direitos do personagem, a emissora tem direito de utilizar o Bozo e o seu desenho homônimo no Brasil até o final de 2014.

Saída Após mais de 20 anos de TV Gazeta, o diretor comercial Edson Rocha deixou a emissora. A Gazeta não explica o motivo da dispensa.

Saída 2 Na Band, os cortes seguem nos cargos de direção. Goyo Garcia, gerente de aquisições, e Marta Cajado, diretora de marketing, ambos com mais de dez anos de emissora, deixaram o canal.

Susto O ator Pierre Baitelli, que faz o médico Dr. Laerte em “Amor à Vida” (Globo), foi agredido na rua durante um assalto no Rio, na semana passada. Ele terá de se afastar da novela.

Susto 2 Pierre teve seu rosto ferido por socos e pontapés dos assaltantes e ficará alguns dias sem gravar.

Exterior Fora da Record desde junho, quando deixou a emissora, Gugu Liberato seguirá no ar na Record Internacional, onde vai muito bem em audiência.

Exterior 2 O apresentador fechou um acordo para ter alguns programas gravados exibidos no canal internacional da emissora até o final do ano.

Com CAMILA CARON

 

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