Datena perde audiência e ataca o presidente do Ibope

Keila Jimenez

Com problemas de audiência, Datena voltou atacar publicamente o presidente do Ibope, Carlos Augusto Montenegro.

Em seu programa “Brasil Urgente” de quarta-feira (14), Datena questionou os dados do instituto que afere audiência no país e disse exaltado:

“Como esse canalha explica uma coisa dessa? E é o mesmo cara que diz que a Dilma subiu tanto… Ou a Dilma caiu tanto (no Ibope)”.
Mais nervoso, soltou: “Não fico quieto mesmo, não tenho medo nem de bandido que me ameaça de morte, não vou ter medo desse outro tipo de bandido”, afirma. O âncora ainda fez o gesto de “banana” em frente as câmeras.

O “Brasil Urgente” de quarta-feira registrou média de 3,5 pontos de audiência, enquanto o seu concorrente direto na faixa, o “Cidade Alerta, de Marcelo Rezende, marcava 11 pontos. Cada ponto equivale a 62 mil domicílios na Grande SP.

A policialesco da Band, que em outros tempos chegou a brigar pelo segundo lugar em ibope no horário, vem perdendo consecutivamente para a Record e não é mais a maior audiência da emissora.

Essa queda coincide com os ataques de fúria de Datena contra o instituto.

Em julho de 2012, o apresentador afrontou o presidente do Ibope no ar.
“Tem cara que fica 3h sem dar comercial. E os caras vão pro intervalo e não cai 1 ponto. E aí você dá intervalo e cai 5. Qual é a sua, Montenegro?”, disse ele.

Com relação as críticas, o Ibope esclarece que as medições do instituto são auditadas anualmente pela Ernst & Young, auditoria indicada pela comissão de clientes (ABAP Redes), da qual a TV Bandeirantes faz parte.

Procurado, Carlos Augusto Montenegro não se pronunciou sobre o assunto.

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