Nova direção da Record pede trégua ao Ibope
Record e Ibope fizeram as pazes. Pelo menos por enquanto. A Folha apurou com fontes do instituto de pesquisa que a nova gestão da emissora pediu uma trégua ao presidente do Ibope, Carlos Augusto Montenegro, a fim de estreitar relações e desfazer rusgas do passado.
O novo vice-presidente artístico da emissora, Marcelo Silva, é um dos responsáveis pela reaproximação do canal com o instituto, alvo de reclamações, processos e até denúncias nos jornalísticos da emissora durante a gestão do ex-VP do canal, Honorilton Gonçalves.
O próprio Montenegro foi alvo de reportagem com tom de “denúncia” no “Domingo Espetacular”, da Record, que questionava a origem da fortuna do empresário.
Em junho de 2012, a Record moveu ação judicial contra o Ibope, protestando contra supostos erros (ainda que mínimos) de medições. A emissora venceu o processo em primeira instância.
Para o Ibope ficou claro, nas recentes conversas com a direção da Record, que o sucessor de Gonçalves não pretende manter o clima bélico da gestão anterior, nem questionar os dados do instituto com agressividade.
Tanto é que a Record encomendou um novo pacote de pesquisas ao Ibope, para ajudar na reestruturação da programação do canal.
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Troca O “Roda Viva” (TV Cultura) ganhará novo apresentador no dia 26 de agosto.
Troca 2 Conforme a Folha antecipou na sexta-feira (2), Mario Sergio Conti deixou a atração a pedido de Marcos Mendonça, presidente da Fundação Padre Anchieta, mantenedora da TV Cultura. Augusto Nunes deve assumir a atração.
Troca 3 Procurado, Conti disse que não quer comentar o assunto. Ele apresentará mais três edições “Roda Viva”.
O NÚMERO É…
Há dois meses sem Gugu para levar a culpa, a Record segue com problemas aos domingos. Eliana (SBT) registrou anteontem média de 9 pontos de audiência, ante 7 pontos da Record no horário. Cada ponto equivale a 62 mil domicílios na Grande São Paulo.
Bolo Porta do Fundos, produtora de vídeos de humor para a web, completa hoje um ano, com números que impressionam: somam quase 5 milhões de internautas inscritos no canal da internet e 400 milhões de exibições de vídeos.
Bolo 2 E os convites para o grupo migrar para a TV continuam, mas sem sucesso.
Clima Já tem “CQC” ressabiado com a volta de Rafinha Bastos para a Band.
Estoque “Em Família”, próxima novela das 21h da Globo, deve estrear com a maior frente (capítulos gravados) que uma trama já teve na emissora. A ideia é que Manoel Carlos entregue à direção, até outubro, cerca de 70 capítulos escritos.
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