Globosat salva canais de mudança na grade da Net
Prestes a realizar uma grande reestruturação em seu line-up (grade) de canais, mudando quase tudo de lugar, a Net enfrenta a resistência de algumas programadoras de TV paga.
Entre elas, a Globosat, que não aceitou que alguns de seus principais produtos tenham a sua posição alterada na grade da operadora.
Há meses, a Net vem negociando com programadoras uma reestruturação no posicionamento de seus canais, agrupando-os por gêneros.
A novidade entrará em vigor em outubro, em caráter de teste, em algumas regiões do país. A ideia é reunir de forma sequencial canais infantis, de séries, de filmes, esportivos, de variedades e jornalísticos.
Os únicos que não terão sua posição alterada são os principais filhotes da Globosat: GloboNews, GNT, Multishow, SporTV 1 e SporTV 2. Os demais serão realocados.
A Folha apurou que existe uma cláusula contratual no acordo entre Net e Globosat que impede a mudança de posição na grade sem o consentimento da programadora, que não aceitou mexer nesses produtos. Outros canais da Globosat, como os Telecines, mudarão de lugar.
A HBO também está reclamando com relação à mudança de um dos seus canais.
Procurada, a Net não comenta o assunto.
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Troca Ana Carolina Lima é a nova gerente de programação do GNT. Ela ocupará a vaga deixada por Tiago Worcman, que será vice-presidente da nova MTV Brasil, agora nas mãos da Viacom.
Troca 2 Ana Carolina está deixando a Viacom, onde ocupava o cargo de diretora de programação. Ela assume a função no GNT neste mês.
Maratona Coube à Globo o posto de emissora que dedicou o maior número de horas à passagem do papa Francisco pelo Brasil.
Maratona 2 Segundo a Controle da Concorrência, empresa que monitora inserções comerciais para o mercado, entre 22 e 28 de julho, Globo, SBT, Record, RedeTV! e Band, somadas, exibiram cerca de 75 horas sobre o pontífice.
Maratona 3 No período, a Globo dedicou cerca de 33 horas de sua programação ao líder religioso. A Band transmitiu cerca de 17 horas sobre o papa, a RedeTV!, 15 horas, o SBT, 7 horas, e a Record, pouco mais de 3 horas.
O NÚMERO É…
Cerca de 1,4 milhão de pessoas assistiram no SporTV ao primeiro jogo da final da Libertadores, Olímpia X Atlético – MG, no dia 17. ?A segunda partida da final, no dia 24, atingiu 1,3 milhão de telespectadores. O canal foi líder de audiência na TV paga nos dois jogos.
Adeus A morte de César (Antonio Fagundes) em “Amor à Vida” (Globo) foi adiada, mas outra personagem irá deixar a trama: Alejandra, de Maria Maya, será assassinada.
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