F-1 perde status na Globo e terá espaço na Fox Sports
A Fox Sports vai entrar na transmissão da F-1 em 2014. Estão avançadas as negociações do canal esportivo da Fox com a Globo, detentora dos direitos de exibição do evento no país, para cessão de highlights (resumos) de 15 minutos dos melhores momentos de cada etapa do mundial no próximo ano.
A Fox é dona dos direitos da F-1 em toda a América, com exceção do Brasil.
Os treinos oficiais da F-1 e as corridas seguirão com transmissão nos canais SporTV e na Globo.
Em dez anos, a F-1 perdeu mais da metade de seu público na rede aberta. Sem ídolos nacionais nem promessas a curto prazo, o campeonato de automobilismo, que registrava 21 pontos em 2003, está atualmente com média de 8,7 pontos de ibope.
Cada ponto equivale a 62 mil domicílios na Grande SP.
No entanto, a F-1 2013 tem seis grandes patrocinadores, que pagaram cerca de R$ 62 milhões (preço de tabela) por cada cota de patrocínio.
Resta saber qual será o interesse dos anunciantes em 2014, uma vez que a F-1 perdeu status na Globo. A emissora não teme mais cortar ou jogar para a madrugada a transmissão da provas, em detrimento de finais do futebol ou de outros eventos importantes, como a visita do papa Francisco, assim como ocorreu no último domingo.
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Contorno O novo vice-presidente da Record, Marcelo Silva, nem esquentou a cadeira e já tem gente contando com o retorno do antigo ocupante da vaga, o bispo licenciado Honorilton Gonçalves.
Contorno 2 Fontes do mercado anunciante falam até em um prazo de 90 dias para Silva obter resultados em audiência, caso contrário, Gonçalves poderá voltar, assim como já ocorreu em duas ocasiões diferentes, anos atrás.
Mercado Estreia no próximo domingo na TV Gazeta o “talk-show” de negócios “Além do Mais”, comandado pelo empresário Sergio Waib.
Mercado 2 A atração semanal, no ar às 23h30, ?traz entrevistas com empresários e executivos dos mais diversos setores.
Sequência Começou a ser gravada nesta semana a segunda temporada do reality “Investigação Criminal”, produção da Medialand no ar na Record e no canal pago A&E.
Sequência 2 A nova etapa da produção, que acompanha o dia a dia da polícia, trará dez crimes que abalaram São Paulo e Rio.
Segredo E não é só Paloma (Paolla Oliveira) que não é filha de Pilar (Susana Vieira) em “Amor à Vida” (Globo). Félix (Mateus Solano) também é fruto de um caso extraconjugal de César (Antonio Fagundes).
Segredo 2 O divertido é que, segundo o roteiro original, o afetado Félix é filho da ex-chacrete Márcia (Elizabeth Savalla).
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