Novela ‘Amor à Vida’ eleva audiência da Rede Globo
Recheada de polêmicas, “Amor à Vida”, novela das 21h, já é motivo de comemoração na Globo. O folhetim escrito por Walcyr Carrasco encerrou seu primeiro mês no ar com quatro pontos a mais de audiência que sua antecessora, “Salve Jorge”, no mesmo período.
Do dia 20 de maio (estreia) até 26 de junho, “Amor à Vida” registrou média de 34 pontos de audiência, ante 30 pontos de “Salve Jorge” no mesmo período: 33 capítulos.
Cada ponto equivale a 62 mil domicílios na Grande SP.
No mesmo intervalo, Record, SBT e RedeTV! perderam audiência. A Record caiu de sete pontos para seis pontos no horário; o SBT foi de oito pontos para sete pontos; e a RedeTV! passou de um ponto para 0,7 ponto de ibope. A Band subiu de dois pontos para 2,5 pontos.
Mesmo assim, o crescimento do novo folhetim das 21h não foi suficiente para bater “Avenida Brasil” (2012), que estreou mais embalada. Em seus primeiros 33 capítulos no ar, a trama de João Emanuel Carneiro registrou média de 36 pontos.
Na Globo, a aposta é a de que a novela de Walcyr Carrasco conseguirá, no final de sua jornada, alcançar a marca de audiência do folhetim da turma de Tufão (Murilo Benício), que registrou média total de 39 pontos. “Salve Jorge” marcou 34 pontos.
Sofá
A TV está liberada. De acordo com 67% das crianças entrevistadas na pesquisa Conicktados, da programadora de canais pagos Viacom Brasil, o tempo de ver TV nas férias é bem maior do que o normalmente permitido pelos pais no restante do ano.
Sofá 2
O Conicktados é uma parceria da Viacom com o Instituto Qualibest. O estudo foi realizado em maio, com 120 crianças, das classes A, B e C , das cidades de São Paulo e Rio.
Dança
A Record seguirá realizando mudanças em seu alto comando. A emissora deve trocar os presidentes das afiliadas de Brasília, Rio, Bahia e Porto Alegre.
Dança 2
Virou rotina essa troca de diretores regionais na Record. Há executivos que não ficam nem um ano no cargo.
Adeus
Gugu pretende voltar à TV em breve, mas pensa em ficar longe da desgastante guerra de audiência aos domingos. O SBT continua sendo o destino certo dele.
Encontro
O ministro das Comunicações Paulo Bernardo e o presidente da Anatel João Rezende vão realizar a abertura da feira da Associação Brasileira de TV por Assinatura (ABTA), que será em agosto, em São Paulo.
Quente
Com a equipe mais entrosada, o “CQC” voltou a figurar entre os cinco programas mais assistidos na Band. Em junho, a atração ficou atrás do “Pânico”, Copa das Confederações e “Brasil Urgente”.
Curva
O ex-piloto de F1 Tarso Marques será uma espécie de repórter temporário do “AutoEsporte”, da Globo.
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