Universal troca bispos no comando da Rede Record

Folha

Uma reunião emergencial entre líderes da Igreja Universal do Reino de Deus foi convocada na tarde de sábado (29), em São Paulo, para decidir a mudança no alto comando da Record.

Honorilton Gonçalves, vice-presidente da emissora e braço direito de Edir Macedo, líder da Universal e proprietário da Record, deixou o cargo. O executivo, que há 15 anos era a força maior dentro da emissora, foi substituído por Marcelo Silva, que havia sido nomeado na semana passada presidente da Record Rio.

As pressões internas e da própria Universal pela queda de Honorilton sempre existiram, mas ficaram mais intensas em 2012, com a perda de audiência da Record.

A emissora entrou em uma forte política de corte de gastos, com terceirização de serviços, muitas demissões, revisão de contratos e dispensas de artistas, como o apresentador Gugu Liberato.

Mesmo assim, havia uma corrente interna que acreditava ser impossível Honorilton deixar o cargo.

Marcelo Silva também é bispo licenciado da Universal, homem de confiança de Macedo, mas tem um perfil diferente do seu antecessor. Ele é muito querido pelos atores da emissora, pois já comandou o RecNov, central de estúdios de dramaturgia da Rede Record.

Promessa
O “1º Jornal”, da Band, continua dando sustos na emissora. O noticiário matinal registra, em alguns dias, audiência inferior à média do programa religioso que o antecede.

Tinta
A identidade visual de “Vai Que Cola” (Multishow) veio de um artista de letreiros do Rio: Eduardo Lemos Serra, 40. Ele desenvolveu as pinturas que serão usadas na abertura do programa, que estreia no dia 8.

O NÚMERO É…
O jogo Brasil x Espanha, pela final da Copa das Confederações, anteontem, marcou 34 pontos de audiência na Globo. Cada ponto equivale a 62 mil domicílios na Grande SP.

Gol
Com a mesma partida, a Band ficou em segundo lugar, registrando dez pontos.

Chance
“O Aprendiz” com Roberto Justus volta ao ar em setembro com 16 ex-aprendizes eliminados em outras edições do reality show.

Chance 2
Concorrentes que desistiram ou “se demitiram” ao longo dos programas anteriores não terão outra oportunidade na nova edição. “Não preciso desses perdedores”, disse Justus em coletiva.

Lotação
Com excesso de personagens, ?“Amor à Vida” (Globo) começará a ter baixas. Uma das atrizes que vai deixar rapidamente o folhetim é Nathália Rodrigues, que nem entrou na trama ainda.

Lotação 2
Há uma avaliação da direção da emissora de que a novela tem núcleos e polêmicas demais. Com isso, novos personagens correm o risco de não sair do papel.

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