Mesmo com manifestações e Copa, TV aberta perde público em junho

Keila Jimenez

Junho chegou ao fim e mesmo com Copa das Confederações e a cobertura quente das manifestações pelo país, a audiência na TV aberta não foi das melhores.

A Globo encerrou o mês com média diária (das 7h à meia-noite) de 14,7 pontos, ante 16,1 pontos de junho de 2012. Cada ponto equivale a 62 mil domicílios na Grande SP.

A média diária da Record também caiu. A rede alcançou seis pontos em junho, ante 6,2 pontos de junho de 2012. O SBT marcou 5,4 pontos no mês passado, ante 6,2 de junho do ano anterior. A Band foi a única que cresceu um pouquinho: passou de 2,7 pontos (2012) para média diária de 2,8 pontos.

Em relação ao ano anterior, Record e SBT perderam público na faixa da manhã (das 7h ao meio-dia) e da tarde (do meio-dia às 18h).

Na Globo, a perda de audiência veio na faixa nobre. A rede caiu de 27,3 pontos para 23,5 pontos das 18h à meia-noite, uma perda de 14% de público do horário.

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