SBT promete dinheiro para ‘dedo-duro’ do Ibope
Uma chamada de um misterioso concurso do SBT está causando polêmica: a rede promete dar prêmios em dinheiro para quem encontrar um domicílio que tenha um peoplemeter, o famoso aparelhinho que afere audiência para o Ibope.
A chamada surgiu na web na noite de anteontem e se espalhou por redes sociais.
No vídeo, batizado de “Caça ao Aparelho da TV”, o canal promete prêmios para quem apresentar um vizinho que tenha um peoplemeter. A chamada, que ainda não foi ao ar na emissora, acabou vazando na internet.
A Folha apurou que trata-se de um novo projeto de Silvio Santos, ainda em fase de concepção. A rede diz que não há nada oficial sobre o tal concurso.
O dono do SBT já questionou os dados do Ibope e chegou até a bancar o seu próprio instituto de medição de audiência, o Datanexus, que fechou em 2004, meses após o seu lançamento.
A nova ideia de SS pode causar um problemão para o Ibope. Os participantes da amostragem de audiência assinam termos de confidencialidade com o instituto, pois não podem ter a identidade descoberta. Uma vez revelado um portador de peoplemeter, o Ibope tem de retirar esse domicílio da amostra.
Procurado, o Ibope não se manifestou sobre o assunto.
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Eco A estreia do novo “Saia Justa” (GNT) contou com uma forcinha extra para as integrantes: todas usaram ponto eletrônico (aparelho auricular em que se pode ouvir a voz do diretor) durante a gravação.
Eco 2 O GNT diz que o uso do ponto é comum em programas de debate. Nas edições anteriores do “Saia”, apenas a âncora usava o equipamento.
O NÚMERO É…
?Cerca de 700 mil pessoas passaram pelos canais ESPN no Brasil durante a transmissão do Super Bowl, a final do futebol americano, no dia 3 de fevereiro. Na data, a ESPN foi líder de audiência na TV paga entre o público adulto masculino.
Ponta Aracy Balabanian fará uma participação na série “Louco Por Elas”, da Globo.
Curvas A Fox Sports começará a ter boletins e programas sobre F1, com imagens das provas. O grupo Fox é o proprietário dos direitos de transmissão da competição de automobilismo em todo mundo, com exceção do Brasil, em que a Globo e a Globosat possuem a exclusividade.
Curvas 2 No recente acordo da Fox com a Globosat envolvendo os jogos da Libertadores da América ficou acertado que a Fox Sports passaria a fazer uma maior cobertura da F1. O repórter Felipe Motta é o novo contratado do canal para cobrir a modalidade.
Visita Pouca gente notou, mas entre as crianças na plateia da gravação do capítulo final de “Carrossel” (SBT), na segunda-feira, estava João Augusto, 10, filho apresentador Gugu Liberato, da Record.
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